Marketing & Advertising

The Top 5 Ad Networks Globally

Advertising is one of the most important tools businesses have at their disposal to reach new customers and build brand recognition. However, not all advertising is created equal. In this blog post, we will explore the top 5 global ad networks and how they can help your business reach new heights.


  1. Facebook is the most popular social media site in the world with over 2 billion active users.
  2. Facebook advertising is one of the most effective ways to reach your target audience on Facebook.
  3. There are a number of different ad networks that you can use to create and run ads on Facebook.
  4. The best ad networks vary based on your target market and business goals, so it’s important to review each network’s features before choosing one.
  5. Some of the most popular ad networks include Google AdWords, Bing Ads, and Instagram Ads.


Google, the world’s largest search engine, dominates the ad market. According to eMarketer, Google generated 44.9 percent of global ad spending in 2017, followed by Facebook at 23.6 percent and YouTube at 12.7 percent. However, there are several different ad networks that offer a variety of services to marketers. This article will discuss the top five global ad networks and why they are popular with advertisers.

Advertising on Google is by far the most popular option for small businesses and startups looking to get their message out to a wide audience online. The company has an enormous user base and is able to serve ads across its many platforms, including desktop search, mobile devices, tablets, and apps. Additionally, Google offers an automated bidding system that allows advertisers to set maximum budget limits for each campaign and target specific demographics like age or location.

Facebook is another powerful option for advertising on the web. The social media giant has over two billion active users who can see your ads on Facebook pages as well as through sponsored stories and ads in posts from friends. Ads on Facebook can also be targeted based on interests or demographics like age or location.

Twitter Ads are another great way to reach a large number of people with your message through Twitter’s Promoted Tweets feature. You can promote tweets from other accounts you follow as well as your own tweets with a custom targeting option that allows you to specify interests or demographics like age or location.

The Top 5 Ad Networks Globally


Twitter is a social networking and microblogging platform where users can send and receive 140-character messages. According to Twitter, as of January 20, 2018, there are 329 million monthly active users. This includes both desktop and mobile devices. The Top 5 Ad Networks Globally in terms of spending on ads are:

Google Adsense: $2.71 billion Facebook Ads: $1.94 billion Twitter Ads: $1.48 billion LinkedIn Ads: $842 million Bing Ads: $736 million


YouTube is the world’s most popular video sharing site with over 1.5 billion monthly active users (MAUs) as of February 2018. It is also the second most visited website after Google’s search engine. In 2017, YouTube earned $8 billion in ad revenue and was dubbed the “most valuable media company in the world”.

The video sharing site was founded by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—in February 2005. Its first market was the United States, where it competed against services such as MySpace and In November 2006, YouTube began offering live streaming of local news channels in more than 20 countries at a time when alternative live streams such as AOL’s LiveStreaming were not available. This allowed viewers to watch multiple channels at once on their personal computers or mobile phones.

In March 2010, Google bought YouTube for $1.65 billion in what was then the largest acquisition in history. The purchase included Google’s 28% stake in Chad Hurley’s startup incubator venture CapitalG and its 50% share of YouTube Music Key, which provided music rights for videos uploaded by users to the site.

In May 2013, following pressure from French media regulator ANTF, YouTube removed all videos containing “inappropriate children content” that had not been age-gated by parents or guardians within two weeks of upload. 

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There are many different ad networks available on the internet, and each has a different set of features and benefits.

To make the decision easier, we’ve compiled a list of the top five ad networks globally:

  1. Google Adsense
  2. Yahoo! Ad Network
  3. Facebook Ads Platform
  4. Amazon Associates Program
  5. LinkedIn Ads Platform

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